Adept Strategies

Adept Biographies

Adept Staff: Dana Pollitt

Dana Pollitt - Founder, Managing Partner, Governmental Affairs, Economic Development

Mr. Pollitt has over 20 years of experience working with the private sector and local, state and federal government.  He excels in influence marketing, complex real estate redevelopment, business and economic development and strategic communications and has participated in capturing professional service contracts on some of the nation’s largest transportation and infrastructure projects. 

Consistently ranked by publications like The Business Journal and Business Leader Magazine as a premier business leader, Mr. Pollitt, founder and managing partner of ADEPT, has been recognized by his peers, elected officials and industry for his innovations in strategic affairs and partnering. 

Throughout Mr. Pollitt’s work on behalf of clients, he has emphasized that being effective in developing new business requires integrity, industry expertise, well-crafted communications, passion for a client’s issues and strong relationships. Today, ADEPT’s team of professionals, with expertise in many industry sectors, reflect those values and Mr. Pollitt's own commitment to hard work, discipline, client service and pride in their profession.

Active in community placemaking Mr. Pollitt has a passion for engaging community redevelopment and branding campaigns.  He is currently assisting several South Florida communities with redevelopment related goals and visioning. 

Mr. Pollitt is actively involved in the community and with philanthropy, having served on numerous boards and committees, including the Broward County Economic Development and Small Business Advisory Board, the City of Fort Lauderdale Executive Airport Aviation Advisory Board, the Board of Directors for Envision Uptown, Inc., the Board of Directors for the Downtown Fort Lauderdale Transportation Management Association, Vice-chair of the Fort Lauderdale Transportation & Infrastructure Committee, Fort Lauderdale Chamber of Commerce Government Affairs Committee and the City of Fort Lauderdale Sustainability Advisory Board.  Mr. Pollitt has been a member of the Miami Association of Realtors, Florida Association of Realtors, National Association of Realtors, the Greater Miami Chamber of Commerce, Broward League of Cities, the Riverwalk Trust, the Historic Stranahan House Museum and the Fort Lauderdale Chamber of Commerce.  He has chaired multiple Transit Receptions in Broward County, regularly fundraises and advocates for issues and candidates and has served multiple years as a Judge for the South Florida Sustainability Awards.

He earned his Master’s degree in Management with emphasis in Construction Law from Polytechnic University's School of Engineering and Business Administration and his Bachelor’s degree in Environmental Policy & Law from The University of Kansas.

A Florida Licensed Real Estate Broker, Mr. Pollitt has procured and executed an estimated fifty million dollars in complex real estate related transactions ranging from raw developable land, office, industrial, commercial and residential.

Mr. Pollitt is fluent in English, Spanish and Portuguese.

Adept Staff: Julie Ruffolo

Julie Ruffolo - Founder, Managing Partner, Public Relations Operations

Ms. Julie Ruffolo, founder and managing partner at ADEPT is responsible for overall public relations operations.  Ms. Ruffolo has handled all aspects of monitoring, reporting, accounting and finance for fundraising, public involvement/awareness campaigns, events, trade and trunk shows, catering, investment banking, real estate development and management consulting. 

Ms. Ruffolo brings a wealth of knowledge in multicultural strategy and foreign public relations, community outreach, stakeholder coordination, promoting business/corporate and special events, e-commerce brand and program management. 

Her ability to engage with minority and under‐represented groups through implementing outreach strategies, developing innovative methods and direct public involvement campaigns helps clients reach every spectrum of the community.

Ms. Ruffolo oversees how ADEPT informs the public, develops memorandums to local governments, press releases, display ads, agendas, marketing materials and flyers.  She has the ability to facilitate the public involvement process by distributing plans, agendas and brochures written to familiarize the public with infrastructure projects.  Her team can arrange television or radio appearances, create videos, CDs or audiotapes and publish newsletters specific to transportation and infrastructure projects.

A part of Julie’s focus is facilitating foreign nationals and those who wish to invest, work, study and live in the United States.  She has supported foreign entrepreneurs, executives and investors seeking to open offices in the U.S. by providing expeditious visa application assistance.

Ms. Ruffolo regularly prepares sales and financial reports as well as provides regularly scheduled forecasts, compliance monitoring and trends analysis reports.

Ms. Ruffolo is a member of the League of Cities, the Advancing Women in Transportation (WTS), the National Association of Professional Women, the Riverwalk Trust, the Historic Stranahan House Museum and the Fort Lauderdale Chamber of Commerce.

In 2014 Ms. Ruffolo was recognized by the National Association of Professional Women as their 2014 Women of the Year and was recently awarded the 2014 Rosa Parks Diversity Leadership Award by the South Florida Chapter of the Advancing Women in Transportation (WTS). 

She holds a degree in event planning, hospitality and hotel management from Brazil's UNIESP - Renascenca University.

Ms. Ruffolo is fluent in English, Spanish and Portuguese.

Adept Staff: Nicki Grossman

Nicki Grossman - Governmental Affairs, LeadershiTraining, Travel, Hospitality & Tourism

Nicki was elected to the Hollywood, Florida Commission in 1978, elected to the Broward County Commission in 1982 and served as President & CEO of the Greater Fort Lauderdale Convention & Visitors Bureau until June, 2016.

She served on the Board of Directors for the South Florida Super Bowl Host Committee, the Federal Reserve Bank of Atlanta’s Travel and Tourism Advisory Council, American Coastal Coalition Board of Directors, and the Florida Commission on Tourism (where she was elected 2007-2008 Chair for VISIT FLORIDA).

You might recall that since 1995, Nicki acted as the president of the CVB heading up Broward County’s convention and tourism marketing efforts. In 2007, Nicki was inducted into the VISIT FLORIDA Tourism Hall of Fame.

In 2016 she was named to the Destination Management Association Hall of Fame and received a lifetime achievement award from North Star Publishing Group, the industry’s largest news association.

Mrs. Grossman was named Top 25 Most Influential People in the Meetings Industry by Meeting News. She was also named one of the 100 Most Powerful Women in Tourism by Travel Agent and named one of the Top 25 Marketing Minds by the Hospitality Sales and Marketing Association International (HSMAI).

Nicki E. Grossman was born and raised in Miami Beach. She is married to Circuit Court Judge Mel Grossman and is the mother of three daughters and “nana” to eight grandchildren.

Adept Staff: John G. Beckford

John G. Beckford - Governmental Affairs, Economic Development, Business Retention

John is an energetic, inclusive, and resourceful executive with over 32 years of professional management experience. John's experience and acumen ranges from economic development, community building and business recruiting and retention to county government legislative branch work.  

Having served as a County Commission Chief of Staff for seven years John is versatile when it comes to managing a wide range of issues.  In his role with County Government he served as Chief Advisor to the Commissioner, providing professional assistance and recommendations on County and constituent issues.  John was responsible for planning, directing and coordinating District activities ranging from special events, speaking engagements to managing the day-to-day activities of District offices, including the supervision of professional and intern/volunteer staff. Mr. Beckford is a well rounded public speaker whose drafted numerous speeches and Board Agenda resolutions. He has overseen research and planning for policy development and has an adept understanding of intergovernmental relations, advocacy and lobbying.

Adept Staff: Paul Vrooman

Paul Vrooman - Digital Marketing & Advertising, GovernmenAffairs/Relations

Paul Vrooman is an experienced leader with more than 20 years of handling government affairs & public relations. As the former Mayor of Cutler Bay in Miami-Dade County Mr. Vrooman understands leadership and how to effectively work with others.

He is a marketing and communications professional providing community relations, strategic planning at its best.  Paul excels in Marketing Strategy & Planning - writing, executing and measuring marketing plans for employers or clients. His plans have served larger organizations seeking help with goals, visioning and strategic plans. He follows an applied data-driven decision-making research process.

Examples include the University of Miami, Good Government Initiative, Zoo Miami, Chamber South

Community Outreach/Strategic Planning - He's conducted goal setting conferences using proprietary processes to collect feedback and assign weighted values to results. Outcomes were synthesized into plan with metric for participation, timing, priorities and involvement.

Examples: Chamber South, S.F. Children’s Museum, University of Miami, Zoo Miami, The Vrooman Group.

Technology Application - Established marketing automation and online intelligence systems to track customer relationships and public sentiment.

Examples: University of Miami, Zoo Miami, Resorts World Bimini and more.

Public Relations and Promotions - He has created and deployed public relations efforts for a multi- billion dollar bond campaign, major attraction expansions, continuing education programs and public sector efforts. Paul has executed digital and online promotions and strategic partnerships to boost sales and raise brand awareness. Provided campaign support to over 20 political campaigns from national to local municipal levels.

Examples: Apple Corporation, Zoo Miami, Nickelodeon, Salvation Army, Arscht Center, national media.

Adept Staff: Cameus Chicoye

Cameus Chicoy- Video Production anEditing, Bilingual

Mr. Cameus Chicoye is South Florida's go-to government videographer. He is a highly motivated and talented professional powered with progressive experience in editing and directing documentary film and full video production, while ensuring the highest quality. Cameus Chicoye has been highly successful in the video production business for nearly 15 years.

He has produced all types of quality video productions for governmental, local, national, and international clients. Cameus extensive experience as a Cinematographer, Editor, Gaffer and Sound Recordist, enables him to effectively produce and manage all areas of Video Production.

Working in the motion picture industry for several years, he learned the trade from some of the most recognized professionals in the industry. Furthering his education he attended and graduated from the West Palm Beach Film School. This Academy is noted for turning out some of the best editors and cinematographers in the industry. Cameus is also considered an expert at creating videos for business and advertising purposes. He is well-versed in coordinating pre and post-production activities, with comprehensive skills in talent coordination and visual effects.

Cameus has produced videos for local government agencies throughout South Florida including the following:

  • South Florida Regional Transportation Authority (SFRTA Tri-Rail)
  • City of Miami Gardens Anti-Littering Program Video
  • City of Fort Lauderdale Water Conservation Project Program Video
  • City of Miami Gardens Jazz in the Gardens Video
  • Broward County Sheriff’s Office Public Service Announcement
  • Greater Fort Lauderdale Broward County Convention and Visitors Bureau Videos
  • Broward County “HELLO SUNNY” Video Campaign
  • City of Fort Lauderdale Public Service Announcement
  • Fort Lauderdale Police Department
  • Fort Lauderdale Fire Department
  • City of Miramar Public Service Announcement
  • City of West Palm Beach
  • City of Pahokee
  • City of Clermont
  • City of Lauderhill

Adept Staff: Mik Oca

Mik Oca - Branding, Advertising, Community Placemaking & Design, Trilingual

Mr. Oca has over 20 years of experience working with public and private organizations in multiple business markets. He is a branding and community placemaking expert that works at the highest levels of leadership to consult clients on the aesthetic point of views for projects, from branding creation to product/project design. He has helped more than 100 Companies achieve their aesthetic goals, bringing value and changing the perception that the market has about them.

From his start in Italy over 20 years ago, Michele "Mik" Oca has learned the value of multicultural experience. He looks at things from a different perspective in order to offer creative and effective answers to a variety of design needs. With a uniquely qualified high-end international design background, Mr. Oca can translate retail, hotel and entertainment facility needs into universal design solutions. Whether he is creating new neighborhoods, restyling a hotel in Italy, designing a new line of footwear in China, envisioning a “home” bowling alley for the White House, adding new features to a custom-built theme park attraction in the U.S., or adding the finishing touch to a sounds and lights fountain in Russia, his approach is always open and unbiased and most definitely-distinctive.

Adept Staff: Ali Gold

Ali Gol- Marketing, Social Media, Press and Media Coverage, Media Buying, Non-Profits

Ms. Gold is responsible for the preparation, scheduling and execution of effective marketing and social media strategies for public and private clients.  She has accomplished social / digital media projects for accounts across multiple industries.

To keep them relevant within the networks they live on, she constantly strives to remain up to date on happenings throughout clients’ various trades.  She stays actively involved in the reporting and analytics of these activities to ensure an effective tracking of social media efforts, including overall buzz, sentiment, voice and conversation on all social campaigns.

In addition to responsibilities falling under social media management and maintenance of multiple accounts, Ali is involved in the writing, editing, distribution and pitching of press materials; compilation of media contacts and resources; assistance in website content creation and design; and e-newsletter content construction and design.

Ali has handled media buying for Cities, Travel & Tourism and Hospitality clients.  She has negotiated with major publications, digital platforms and community organizations.

She leads ADEPT's not for profit business sector and is actively involved with many South Florida community and volunteer organizations.

TOP